In some cases business people make things harder than they have to be.Take internet marketing for example. Marketing is quite simple when you solve down to it: find the psychological value inherent in what you sell and provide it in a remarkable way that separates you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blog sites, understand that we recommend video as the very best technique to accomplish your marketing objectives.Delivering a memorable, differentiated message highlighting the psychological value of your brand. Follow the patterns, and you know Video is spreading across the Web like wildfire.The issue is much of it is bland, boring, and pre-packaged.
Fantastic Video Starts with Words
The best location to start is at the start, and everything begins with WORDS. We do not live in the Golden era of Expression. The interaction era spawned by the Internet and its social networks craze has developed a Tower of Babble. The eloquence, clearness and psychological effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or pertinent.
If you cannot articulate your message in some significant way then you're in trouble from the 'outset.' You might believe this is old-fashioned, however words DO have meaning. The blurring and confusion of what makes marketing and sales different has resulted in a generation of company owner and executives who can not produce or provide a carefully crafted statement of who they are, what they do, and why customers ought to care.
You're Looking at the Wrong Information
There are unlimited posts, stacks of analytical analysis, and countless essays and white papers on how business ought to use the Web to its advantage. Most of company writing concentrates on high profile major corporations as the source of knowledge and savvy company technique. The problem is most of these big businesses are terribly run and artistically and intellectually bankrupt. Many are running on past successes from a bygone period and customer inertia. In the end, industry is about power and money, not proficiency and innovation. Exist exceptions, obviously, but the bottom-line here is that you have to look more thoroughly at what really works and why that is unless you have limitless stacks of cash available to bury your competitors and flood the airwaves with unlimited repetitive drivel that permeates into audiences' consciousness like some alien mind-altering drug.
Kinetic Typography an interesting, ingenious video method that combines the power of sight and sound to provide a meaningful, remarkable message based on the power of words.
The strategy has its origins with motion designers who took popular film monologues and animated the words of the script to supply visual emphasis. It's a basic idea, but difficult to carry out, and when succeeded, it's a powerful technique for providing a marketing message. It's a technique that will access both the verbal and visual memory centers of your audience's brains and develop the brand recognition that is the objective of every marketing effort.
Why Kinetic Typography Works
Kinetic Typography penetrates the awareness because the dynamically presented spoken and written words function as mnemonic gadgets reinforcing each other. The visuals alone will not make up for any deficit in the script. Your words produce a language structure that specifies your brand name; it creates the context within which you can communicate with your audience, and it enables you to take ownership of those words consequently restricting your competitors' capability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn't that exactly what marketing is everything about?